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Supertone Records

Supertone Records by Sears

Click the link to visit Supertone Records page as part of the 78 Records Project for World War II Reenactors.

Supertone Records

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Silvertone Records

Silvertone Record Label (1916-1950) by Sears

Silvertone Records: For label discussion and analysis

Silvertone Record Label Link

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Oxford Record Label

1906 El Capitan March. 7in. disc. Probably made by Columbia

Oxford Record Label (1906-1916)

The Oxford Record Label was a Sears label that came after Sears’ discontinuation of their Harvard Label. They are single sided and can be found as either a 7in. disc or a 10in. disc.  At the start, Sears used Leeds and Catlin from 1906-1908 to produce the record, switched to Columbia from 1908-1909, then to Victor (using their Zon-o-phone masters) between 1909-1911, and then back to Columbia between 1911-1916. Indeed, Columbia continued to produce for Sears under the Oxford label a 7in. disc while Victor produced a 10in. disc. Recordings are mostly anonymous For an excellent review of the Oxford label see the sources below.

Music Genres: Waltz, Black or “Coon” music, Orchestra, Marches, Operettas.

Pre World War II Label: Purple with Oxford in a scripted styled.

1906 El Capitan March. 7in. disc. Probably made by Columbia
1906 El Capitan March by Soussa. 7in. disc. Probably made by Columbia.
1908 Negro Laughing Song. Probably made by Victor using Zonophone masters.
1908 Negro Laughing Song by George W. Johnson. Probably made by Victor using Zonophone masters.

While not an Oxford Label it is an example of the Negro Laughing Song by George W. Johnson who was the first African-American to sing on a record.

Leg of Mutton Oxford Record label 36773
Leg of Mutton Le Gigot. 12in. Oxford Record Label #36773. Probably made by Columbia in early 1910s.

 Leg of Mutton Le Gigot, 1913.

Numbers to 1945: Columbia will switch to a new label called Silvertone in 1915/1916.

1-1000 (by Columbia, Zonophone)1000-2000 (by Columbia, Zonophone)
3000 – 5000 (by Columbia)        5000 (by Zonophone)

Sources:
http://www.mainspringpress.com/sears-labels.html


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Montgomery Ward Records

Montgomery Ward Records (1933-1941)

Sold through Montgomery Ward’s catalog. Contracted pressing of records and licensing to Decca, RCA, Columbia, Victor, Bluebird and others. These records could be found in their stores or in their catalogs.

Music Genres: Country, Pop, Blues, Western, Mexican, Swing.

1933-1941: Record Label

Record Label: Pre-WW2. Black or dark blue coloring always with gold. Note the design of semi-circles.
Montgomery Ward Record Label: Pre-WW2. Black or dark blue coloring always with gold. Note the design of semi-circles.
Produced in 1934
Montgomery Ward Record:  Produced in 1934

Cartwright Brothers on Montgomery Ward.

1941-1945s Label: None

Post WW2 Label: None

Numbers from start to 1945: 1000-10173

Notes: 6000 is their light classical series.

Sources:

Catalog Listing: http://www.78discography.com/

Rust, Brian. The American Record Label Book. Arlington House Publishers, NY. 1978.

Sutton, Nauck. American Record Labels and Companies: An Encyclopedia (1891-1943).Mainspring Press, CO.2000.

Music Genres: Country, Pop, Blues, Western, Mexican, Swing

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Harmony Records

Harmony Red and Gold

New 78 Record Project Post:

Harmony Records

Special mention of Fletcher Henderson and his Dixie Stompers!

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From Bird to Dog: Bluebird Records

Bluebird in Buff

78 Record Project series: Bluebird Records

A look at the label history of Bluebird Records up to 1945. With special mention of Glenn Miller as he first recorded In the Mood on Bluebird!

From Bird to Dog: Bluebird Records

Glen Miller in the Mood

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78 Records Project Series

78 Records Production

Starting a new portfolio series: The 78 Records Project Series. Click on the link to learn more about those classic 78s

78 Records Project Series

Continue reading 78 Records Project Series