The Starr Piano Company produced the budget Champion Label from 1925 to Dec. 1934 and would often feature a release of a Gennett artist under a different name to avoid paying royalties. In 1927, the Champion label appeared with the word “Electrograph.” Champion records may be blue, black or red. The Champion label was sold to Decca in June 1935. Decca would remove the word “Electrograph” and add the phrase “Electrically Recorded.” Decca discontinued the Champion label in April 1936.
Music Genres: Country, Jazz, Blues, “Race-Records”, Gospel, novelty, obscure, Hopi Indian Songs, political speeches, sound effects, Christmas greetings, and Klu Klux Klan Propaganda (pressed on the KKK’s labels 100%, 100% American, Hitch, or KKK)
Early Champion Label
Late Champion Label
While not on a Champion Record, the song Mickey Mouse and Minnie’s in Town is just to cool not to hear:
1941-1945 Label: None
Post-WW2 Label: None
Numbers from start to 1945: #15000-16832
-Rust, Brian. The American Record Label Book. Arlington House Publishers, NY. 1978.
-Sutton, Nauck. American Record Labels and Companies: An Encyclopedia (1891-1943). Mainspring Press, CO.2000.
Produced from 1926-March 1942 exclusively for Sears at a price of 39 cents. Designed as an expensive label to complement the Silvertone, Supertone, and Challenge labels. Pressed by Regal Record Company from 1926-June 1929 and then pressed American Record Company (ARC) from 1929 onward. When ARC took over the pressing, they dropped all mention of Sears on the record. The trumpeters were removed in 1934 and replaced by a simplified shield design. When ARC was bought by CBS in 1938, CBS kept the Conqueror label and packaged the label in sets. In the label’s final days (1938-1942) the Conqueror’s shield appeared as black rather than red. Many of Conqueror’s artists used pseudonyms and because Sears was at various times contracting three different record companies to produce music and those record companies often drew from the same catalogs or master-records there is considerable duplication of music. However, some records may be alternate takes and records produced after the 1938 acquisitive tended to be artists from the CBS catalogs.
Music Genres: Country, Jazz, Blues, Swing, Pop.
Pre-WW2 Label: Red background with decorative rim and trumpeters.
From 1934-1938 the record label has a basic red shield without the trumpeters.
1941-1945 Label: After being bought by CBS, the label switched to being all black.
Post WW2 Label: None.
Numbers from start to 1945: 7000-10000. Numbers 7254-7277 are race and country artists.